Cozey in Toronto

Our first out-of-home billboard campaign.

We’re so excited to share a first look at our out-of-home billboard campaign for Canadian furniture company Cozey with over 40+ ad placements in the Greater Toronto Area, including some of the city’s busiest spots — fully produced in house!

Creating ads for multiple print and digital formats on a short timeline was a rewarding challenge, pushing our team to new heights. Cozey came to us because they were looking for a human-centred approach with a fashion flair and we promptly set out to capture that cozey feeling (you know the one): the sheer bliss of relaxation on the perfect couch. In 7 days we put together a 20-person crew and casted 4 models from 2 agencies for a production day where we built 5 couches and 5 unique atmospheres to bring their customer profiles to life.⁠

When we saw the final billboards up all around Toronto, beautifully documented by photographer Sandro Pehar, we felt we had accomplished what we set out to do: share media that creates this contrast of restfulness amidst the busy city landscape.

Join us on set in this behind-the-scenes vid!

Thank you to our awesome team!

Client: Cozey (Félix Robitaille & Christine McPhee)
Photographer & Producer: Liana Carbone
Producer: Anthony Liscio⁠
Production Manager: Alessia Pizzanelli
Graphic Designer: Inês Ferreira
Lighting Director: Martin Lacroix⁠
Lighting Asst: Renaud Lafrenière
Digitech: Aljosa Alijagic
Production Asst: Maxime Guay
DOP: Curtis Halladay
Video Colorist: Wilhends Norvil
BTS Video: Andrew Main Oster
HMUA: Marianne Caron
Stylist: Melissa Salvaggio
Models: Lilly, Alaska, Benjamin (Humankind Mgmt), Nicole (Folio Society)
Location: Studio Sud-Ouest
Ad Placements: Jungle Media